The project for the new Paris showroom was conceived as a stage for the know-how and products of Alea and m | artedesign.
Let's explore in detail the concept, explained by the renowned French architect Regis Botta, who was responsible for designing these beautiful spaces.
"For me, it was important to completely compose this space using exclusively products or elements from the brand. That’s why I envisioned a large ribbon of shelving (Alea) that winds through the 350 m² of the showroom. The meanders created by this ribbon define alcoves, each dedicated to a specific function or type of product.
Alcove – Lounge | Alcove – Office | Alcove – Meeting Room | Alcove – Materials...
The visitor discovers the brand through a sort of fluid journey. The desired atmosphere is soft and welcoming. All the tones range between shades of white, beige, and gold. Light wood walls and large curtains help define the muffled character of the space. Only the large ribbon in a deep red creates contrast."
Our showroom, on the fourth floor of the Tour Emblem (formerly Cedre), is waiting for you! Write to us at france@aleaoffice.com.
